Motolite, the country's leading automotive battery brand, supported the Earth Day pollution-free motorcade held last 22 April 2010, by powering electric vehicles like the REVA, the e-Jeepney, and the e-Trike. The motorcade, which was themed Electric Vehicles, Bicycles, and Miss Earth: Making Waves in the Metroâ€ started off from the Department of Natural Resources (DENR) compound at Visayas Avenue in Quezon City at 7:00 am, traversing EDSA with the early morning traffic to end at the SM Mall of Asia in Pasay City.
Motivated to discover cleaner and cheaper alternative sources of energy as part of its corporate social responsibility, Motolite is a recognized prime mover behind pollution-free electric vehicles in the country. By improving on its patented golf cart battery technology, Motolite has been able to produce a stronger, more reliable battery which can endure the extreme demands of public transportation, such as the e-Jeepney. Several local governments have adopted the e-Jeepneys, notably Makati City, Bacolod City, and Puerto Princesa City.
According to Motolite marketing manager Melissa Valdez, as a Filipino company, Motolite is always happy to support initiatives that will help ensure a cleaner environment for future generations. Aside from its support for electric vehicles, Motolite has also been at the forefront of an environmental protection program that encourages proper recycling of used lead acid batteries through its Balik-Baterya advocacy.
Motolite batteries are manufactured by Philippine Batteries, Inc. (PBI), the largest manufacturer, exporter and distributor of automotive, motorcycle and industrial battery products and solutions in the Philippines. Its fully integrated facility in Sta. Maria, Bulacan, is one of the largest and most modern battery manufacturing facilities in Southeast Asia. It also has the country's only ISO 14001-certified, environmentally-compliant recycling facility, the second biggest in Asia.